You’re Invited to the 2019 Hixson Thought Leadership Series Presentation!

In the world of workplace design, data is everywhere: square feet per seat, percentage of collaborative work, satisfaction rating of event programming, number of hours spent in the office, and many others. Yet, deriving meaning from quantitative data is often challenging. To fully understand what is happening and what it means, one has to look at the “little data”: stories, anecdotes, observed behavior, and intuition. These underappreciated data sources are key to generating and testing useful hypotheses and developing a rigorous, scientific approach to workplace.

On November 5, join Hixson for “Big Data, Little Data, and the Art of Interpretation,” our 2019 Thought Leadership Series presentation. Melissa Marsh, Founder and Executive Director of PLASTARC, will discuss the value of combining big data with first-hand observation. Drawing on experience gained through work with a range of clients across sectors, Marsh will demonstrate how insights based on this mixed method approach can help leaders and workplace practitioners to see past trends of the moment and to create spaces that are truly customized to the ways people work. Attendees will learn:

  • How occupancy data and user feedback inform the modern workplace
  • How the latest workplace trends can align with organizational goals
  • How to leverage social data sets to inform design decisions and improve user satisfaction

Melissa combines quantitative and qualitative social science research with architectural expertise. She advocates for evidence-based workplace interventions that make the built environment more people-centric, promoting both wellness and business success.

Big Data, Little Data, and the Art of Interpretation
November 5, 2019 8:00 a.m.* – 9:30 a.m.
Held at the newly opened headquarters of
Seed Strategy
555 W. 9th Street Cincinnati, Ohio
Register today by emailing Christina or calling 513-241-1230, ext. 611 .
*Doors open at 8 a.m. and presentation will begin at 8:30 a.m. A light breakfast will be served. Free parking is available.


Highlights from the Hixson Thought Leadership Series

Hixson Thought Leadership Series Event Reveals the Truths about Today’s Workplace Design

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